Not every restaurant is the right fit. The ones that are will close faster, stay longer, and refer others. This guide shows you exactly who to target — and who to skip.
Your best prospect is the independent restaurant owner who knows their regulars by face but can't text them about Tuesday's special. They've tried Facebook ads, maybe Yelp, but they can't tell you what's actually working. They don't have a loyalty program, their website is outdated or nonexistent, and they're doing everything themselves.
They're spending money on marketing with no way to measure results. They value customer relationships but have no tools to nurture them. They're open to technology — they just don't have time to figure it out.
This is the owner who lights up when you show them what RHQ can do — because it solves problems they think about every single day.
Focus your outreach here. These restaurant types have the highest close rates because repeat business is their lifeblood and they have the least tech in place.
Target Customer Profile — Page 2
Work these into the conversation naturally. The answers tell you whether this is a closer or a pass — and set up your pitch.
Not every restaurant is a fit. Recognizing a bad lead early saves you hours and keeps your close rate high.
Adapt to the moment, but hit these three beats: the problem, the solution, and the low barrier to start.
"Most restaurants are great at getting people in the door — but have nothing in place to bring them back. Restaurant HQ gives you a loyalty program, a customer website, and AI-powered marketing that runs on autopilot. It starts at $297 a month, there are no contracts, and we handle all the setup."
Adjust the price point based on which tier you're targeting. Lead with Standard ($297) and upsell to Premium ($497) once they see the value.
Pair this guide with the Commission Schedule. Know who to call, know what you'll earn. Questions — reach out.