Restaurant HQ
Bring them in. Bring them back.
Target Customer Profile

Know who to call.
Close faster.

Not every restaurant is the right fit. The ones that are will close faster, stay longer, and refer others. This guide shows you exactly who to target — and who to skip.

Owner-Operated
Your buyer is the
decision-maker at the table
$500K – $5M Rev
Big enough to invest,
small enough to need you
No Tech Stack
No loyalty program, no CRM,
no automation in place
The Ideal RHQ Client

They're great at running a kitchen — not marketing.

Your best prospect is the independent restaurant owner who knows their regulars by face but can't text them about Tuesday's special. They've tried Facebook ads, maybe Yelp, but they can't tell you what's actually working. They don't have a loyalty program, their website is outdated or nonexistent, and they're doing everything themselves.

They're spending money on marketing with no way to measure results. They value customer relationships but have no tools to nurture them. They're open to technology — they just don't have time to figure it out.

This is the owner who lights up when you show them what RHQ can do — because it solves problems they think about every single day.
Key Traits to Look For
1 – 5 locations
$500K – $5M annual revenue
Owner-operated or small mgmt team
No loyalty or rewards program
Weak or no digital presence
Spends on marketing with no tracking
Values customer relationships
Best-Fit Restaurant Types

These concepts convert the fastest.

Focus your outreach here. These restaurant types have the highest close rates because repeat business is their lifeblood and they have the least tech in place.

Casual Dining
High repeat traffic, family-friendly, loyalty-ready
Sports Bars & Grills
Regulars-driven, event-heavy, rewards fit naturally
Pizza & Italian
High order frequency, family accounts are a home run
BBQ & Smokehouse
Passionate fan base, community-oriented
Breakfast & Brunch
Daily habit = fast punch-card adoption
Ethnic & Specialty
Loyal niche audience, strong word-of-mouth
Restaurant HQ — Target Customer Profile Page 1 of 2
Restaurant HQ Target Customer Profile — Page 2
Discovery Questions

Six questions that qualify any lead in minutes.

Work these into the conversation naturally. The answers tell you whether this is a closer or a pass — and set up your pitch.

01
"Do you have a loyalty or rewards program right now?"
If no — wide open for RHQ
02
"How do you stay in touch with guests after they leave?"
If they can't answer — they need this
03
"Who handles your marketing?"
If "me" or "nobody" — they're overwhelmed
04
"When was your website last updated?"
If they hesitate — clear pain point
05
"How many locations do you operate?"
1 – 5 is the sweet spot
06
"Are you locked into a contract with any marketing platform?"
If no — zero friction to start
Red Flags — Save Your Time

Skip these. Focus your energy where it counts.

Not every restaurant is a fit. Recognizing a bad lead early saves you hours and keeps your close rate high.

Franchise or chain — corporate controls all tech & marketing decisions
Fine dining — exclusivity model doesn't align with loyalty rewards
Ghost kitchen — delivery-only, no dine-in traffic to capture
Open < 6 months — no customer base yet to re-engage
Under contract — locked into a competitor with time remaining
Absentee owner — can't reach the decision-maker
Your 30-Second Pitch

When the conversation opens up — say this.

Adapt to the moment, but hit these three beats: the problem, the solution, and the low barrier to start.

The Framework

"Most restaurants are great at getting people in the door — but have nothing in place to bring them back. Restaurant HQ gives you a loyalty program, a customer website, and AI-powered marketing that runs on autopilot. It starts at $297 a month, there are no contracts, and we handle all the setup."

Adjust the price point based on which tier you're targeting. Lead with Standard ($297) and upsell to Premium ($497) once they see the value.

Restaurant HQ

The right prospect closes themselves.
Go find them.

Pair this guide with the Commission Schedule. Know who to call, know what you'll earn. Questions — reach out.

restauranthq.ai