Restaurant HQ
Bring them in. Bring them back.
Demo Guide

The 15-Minute Demo.
Make every minute count.

This is your playbook for running a demo that closes. Every section tells you what to show, what to say, and why it matters. Stay on time, stay on their pain points, and let the platform sell itself.

01
Set the Stage
0:00 – 2:00
02
Customer Experience
2:00 – 5:00
03
Loyalty Engine
5:00 – 9:00
04
Dashboard & Automation
9:00 – 13:00
05
The Close
13:00 – 15:00
Before the Demo

Preparation is the difference between a demo and a close.

Research them — check their menu, Google reviews, website, and social media
Note 2–3 specifics to reference: a popular dish, a review, their neighborhood
Load a demo restaurant so you can show a real, working example on screen
Test screen share and internet connection 10 minutes before the call
Know their pain points from discovery — lead with what matters to them
Know your target tier — Standard ($297) or Premium ($497) based on fit
01 Set the Stage
0:00 – 2:00
On Screen
Camera on, no screen share yet. This is face-to-face time.
Your Script
"Last time we talked, you mentioned [pain point]. Today I'm going to show you exactly how we solve that. Sound good?"
Pro Tip
Ask "Has anything changed since we last spoke?" — it re-engages them and may surface new pain points to address.
02 The Customer Experience
2:00 – 5:00
On Screen
Pull up a demo restaurant microsite on mobile view. Show the homepage, menu, and loyalty signup flow.
Your Script
"This is what your customers would see — your brand, your menu, your story. Mobile-first, always current. And right here is where the loyalty magic starts."
Pro Tip
Say their restaurant name as you walk through it — "Imagine this says [their name] right here." Personalization sells.
03 The Loyalty Engine
5:00 – 9:00
On Screen
Walk through the receipt scanning flow, show how rewards accumulate, and demo the customer's rewards dashboard.
Your Script
"Your customers scan their receipt, and rewards happen automatically. No punch cards to lose, no app to download. They eat, they earn, they come back to redeem. It's that simple."
Pro Tip
This is the "wow" moment — spend the most time here. Mention family accounts: "Their whole family earns under one account."
Restaurant HQ — Demo Guide Page 1 of 2
Restaurant HQ Demo Guide — Page 2
04 The Dashboard & Automation
9:00 – 13:00
On Screen
Show the owner dashboard — customer list, visit frequency, analytics. Then show the automated SMS/email campaign builder.
Your Script
"This is where you see everything — who's coming back, how often, and which customers you're about to lose. Right now you're guessing. This gives you the answers."
Automation Script
"When a customer hasn't been in for a few weeks, they automatically get a text from you. You don't send it — we do. This is what brings people back on autopilot."
Pro Tip
If you're targeting Premium, show Voice AI here: "At the Premium level, you also get a Voice AI hostess that answers calls and takes reservations."
05 The Close
13:00 – 15:00
On Screen
Stop sharing your screen. Go back to camera. This is a conversation, not a presentation.
Your Script
"So here's the full picture — you get a customer website, a loyalty program, and automated marketing. All done for you. It starts at $297 a month, no contracts, and we handle the entire setup. What questions do you have?"
After They Ask Questions — Ask for the Sale

"Based on what you saw today, is there any reason we shouldn't get you set up this week?"

Silence after this question is your friend. Let them respond. Don't fill the gap. If they say they need to think about it, offer: "Totally understand — what if I pencil you in for a quick follow-up on [day]? That way it stays on the radar."

During-Demo Objections

When they push back mid-demo — stay in control.

Don't get derailed. Acknowledge, redirect, and keep moving. The demo answers most objections on its own.

They say"Our customers won't use this."
You say"They don't have to download anything — they just scan a receipt. The simpler it is, the more they use it."
They say"I need to talk to my partner."
You say"Absolutely. Can we set up a 10-minute call with both of you? I'll keep it short."
They say"This seems expensive."
You say"If it brings back just 2 extra tables a week, it's paid for itself. Most restaurants see that in the first month."
They say"We tried something like this before."
You say"What didn't work about it? Most platforms fail because they're too complicated. Ours runs on autopilot — that's the difference."
Immediately
Send a thank-you text
with the restauranthq.ai link
Same Day
Email a short recap
of what you showed them
Day 2–3
Follow up by text:
"Any questions from the demo?"
Day 7
Final nudge — restate
the value, offer to reconnect
Restaurant HQ

A great demo doesn't sell features.
It solves a problem they already have.

Pair this with the Sales Funnel Playbook, Target Customer Profile, and Commission Schedule for the complete toolkit.

restauranthq.ai